Making better use of your data

Turning information into meaningful insight to support decision-making, strategic planning and communicating your impact.

The goal is to make information easier to understand and use

This can include information you already hold such as service data and feedback, alongside population statistics, health data and research evidence that provide wider context.

By bringing these different sources together and presenting them in a clear and accessible way, I help organisations develop a better understanding of need, demand and impact.

This enables trustees, senior leaders, service teams and fundraisers to make informed decisions, plan services, communicate impact and build stronger cases for support.

Data insight examples

Real-world examples of turning data into clear, practical insights that support decisions and strengthen evidence

Data adapted from YouGov’s How people give to charity in the UK: Donations, demographics and giving intentions survey (19-20 August 2026). Graphic created by RN Fundraising
Analysis and visualisation by RN Fundraising using Office for National Statistics (ONS) Indices of Multiple Deprivation (IMD) data for Devon local authorities.

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